Internet Marketing
10 Ways to Increase Web Site Traffic Increasing web site traffic without doubt has numerous benefits, and achieving steady growth should be a constant objective. There are times when an increase in web site traffic needs to be raised quickly, and for a set period of time, for special promotions, web site traffic analysis and testing the effectiveness of various landing page and other web site features. With this in mind, I thought ok ten…
Prioritizing Web Site Promotion The options available to promote businesses online are numerous, and often require the implementation of a variety of tactics. Many businesses in today's hard economic times are not in a position to increase human and financial resources and therefore, must make do with the financial and human resources currently available. The result of limited resources is often the preferred programs cannot be implemented as desired and compromise is necessary. Therefore, the…
Improving Business Blog PerformanceMake your Blog work for your business Without doubt Blogs require two things commitment and time. Due to this it is an absolute necessity your Blog provides tangible benefits for your business. To help you improve the performance of your business Blog I reviewed some performance tips, other than the standard keyword research and link building. I'm sure the majority of Bloggers do not need to be reminded of the importance of…
Planning for web development and promotionDeveloping or Re-designing a new web site? How are you going to promote it? What's the plan? Every day developing and promoting a web site gets more complicated due to new technologies and Social Media tactics your web site must support, not to mention business support. The only way a web site can be developed and promoted effectively is with effective Project Management and Planning. What must your web site…
Competitive Intelligence Discovery Online marketing is becoming increasingly competitive. Organic Search listings, Social Media Marketing and Pay per Click advertising are all competitive environments. In such a competitive environment, advantages can be created by monitoring the on-line activities of competitors. Competitors web sites, the social web and Press Releases are among some of the many ways competitors provide insight into their business strategies. Keep a close eye on the stats There are many services which…
Sales Funnel Optimization The end of the sales funnel is the final click to accomplish business goals and objectives. To do this, web sites must first assist visitors to navigate through the sales funnel. Have you had a close look at your sales funnels? It is easy to define the end, but where does the funnel begin and what lays between entering and leaving the funnel. First Contact The web page where your visitor enters…
Integrating Internet Marketing Strategies Internet Marketing, just hearing the phrase can be daunting. To some extent we all suffer from information overload and an endless array of options for every element of our lives. Internet Marketing is no different, at first glance Online Marketing contains options beyond imagination. Without stretching too far you have the big four - Social Media Marketing (SMM), Search Engine Optimization (SEO), Pay Per Click ( PPC) and Email Marketing the…
The web site is an environmentCanada's best known environmentalists David Suzuki produces a documentary series "The Nature of Things". The most important information gained from watching David's documentaries is how inter-connected our environment is, and how important every single element is to the well being of our global environment. Now this may seem somewhat irrelevant to web sites. However, take a moment to consider what happens if some of the web site's required elements are…
